Fur is a choice. So is a kinder, more compassionate future. Explore stylish, high-performing fur-free alternatives that respect animals, people and the planet.
Foxes, mink, rabbits, chinchillas and raccoons are among the animals farmed or trapped for their fur. These are wild, active animals. Hover or tap a photo to meet them.
Why fur is cruel
FoxVulpes vulpes
MinkNeovison vison
RabbitOryctolagus cuniculus
ChinchillaChinchilla lanigera
RaccoonProcyon lotor
Most fur on the market comes from fur farms, where mink, foxes, raccoon dogs and chinchillas spend their lives in small wire cages. These are wild, active animals. Confined, they show repetitive pacing, self-harm and signs of chronic stress.
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Recycled faux fur, synthetic insulation, fleece, bouclé and teddy.
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Gucci, Prada, Versace, Chanel and Burberry have dropped fur from their collections.
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Nine independent organizations to follow, support or volunteer with.
Meet themThe rest is trapped in the wild with leghold, snare and body-gripping traps that can hold an animal for hours or days, and catch pets and protected species too.
Farmed animals are typically kept in barren cages with no room to run, swim or dig, from birth until they are killed at a few months old.
Methods are chosen to avoid damaging the fur: gassing is common for mink, and undercover investigations have documented electrocution of foxes.
In 2020, COVID-19 outbreaks on mink farms led Denmark to cull its entire farmed mink population, around 17 million animals.
Pelts are treated with chemicals such as chromium salts and formaldehyde to stop them rotting, and farms generate large volumes of manure and feed waste.
Warmth, softness and texture no longer depend on animals. The kindest option is often the one already in your wardrobe; when you buy new, look for recycled and bio-based materials, and pieces made to last.
Choose faux fur made from recycled polyester or partly plant-based fibres, which reduce reliance on virgin plastic. Buy well, wear for years.
Modern synthetic insulation keeps warming when damp and is used in serious outdoor gear. Many lines are made from recycled fibres.
A hood or collar doesn't need a fox. Textured knits, fleece and bouclé give the same soft frame to a face, and wash at home.
Synthetic insulation, ideally made from recycled fibres. It keeps insulating when damp, and dries quickly.
A deep hood with a stiff, adjustable brim keeps the wind off your face. A faux trim adds the soft frame.
Dense faux fur, teddy, sherpa fleece or bouclé. Part the pile before you buy: good faux fur feels full right down to the backing.
Most faux fur and synthetic insulation can be washed at home. Keep faux fur away from high heat: no tumble dryer, no iron.
In Europe, “Contains non-textile parts of animal origin” means part of the garment comes from an animal. Faux fur is usually listed as modacrylic, acrylic or polyester.
The Fur Free Retailer directory lists nearly 1,700 shops and brands that have committed to selling no animal fur.
Vintage and pre-loved faux fur costs less and keeps a garment in use. The greenest coat is one that already exists.
Faux fur is a synthetic textile. Wash it rarely, cold, in a full load and inside a fibre-catching bag, then hang it to dry: less microfibre reaches the water.
At the base, faux fur shows a woven or knitted fabric backing. Real fur grows from leather skin.
Real hairs taper to a fine point. Synthetic fibres are usually blunt and uniform in length.
A pin slides easily through fabric backing, but meets resistance in skin. If in doubt, don't buy it.
Established, independent organizations with a track record of investigations, legal reform and work with brands. Follow them, donate or volunteer.
An international coalition of leading animal protection organizations across dozens of countries. Runs the Fur Free Retailer programme, which certifies brands that commit to selling no animal fur.
furfreealliance.com
Formerly the Humane Society of the United States and Humane Society International. Campaigns for fur sales and farming bans, works with designers to go fur-free and investigates fur farms.
humaneworld.org
Global animal welfare organization that campaigns for an end to fur farming in Europe, documents conditions on farms and helps fashion brands adopt animal welfare policies.
four-paws.org
Represents animal advocacy organizations at EU level. Coordinated the Fur Free Europe citizens’ initiative calling for an EU-wide ban on fur farming and farmed fur products.
eurogroupforanimals.org
UK campaign group dedicated to ending the international fur trade, through public campaigns, investigations and pressure on retailers to drop fur.
respectforanimals.org
One of the most visible animal rights groups worldwide. Its investigations into fur farms and high-profile campaigns have pushed many brands and retailers to go fur-free.
peta.org
International organization that carries out undercover investigations on farms, including fur farms, and uses the footage to support legal reform.
animalequality.org
US organization that has run long-standing anti-fur campaigns and investigations, and supports city and state legislation banning fur sales.
lcanimal.org
Formerly the World Society for the Protection of Animals. Works to protect wild animals from commercial exploitation and to move farmed animals out of cruel, intensive systems.
worldanimalprotection.org
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